I have worked with Hond-R LTD for many years creating branding, logos, flyers, business cards, leaflets, t-shirts and stickers. Their advertising goes a little bit further than just firing out adverts in trade magazines and hoping for the best. With the modified car industry constantly changing you're only as good as your recent work, this means that updating Facebook with work in progress and photos and videos of new products on a daily basis. Alongside this recognition for the work in magazines by means of a feature or share on their Facebook page is worth as much or more than just an advert in the same magazine.
I have produced many photoshoots for products and cars to be featured in magazines and have made adverts to work with these photoshoots.
The branding for Hond-R is hugely important, making sure the logo looks right and works well on merchandise to help promote Hond-R is difficult because of it’s widespread use. A logo may work well on a t-shirt but then wouldn’t look so good as a windscreen banner for example. Another thing to consider if it doesn’t look good then customers will not want to have it on their car.
The brand is currently going through a transition between an old logo and an all new 2015 logo. The business has been first in the UK Modified Honda scene for over 10 years now and it’s time the logo was refreshed too.
Below is some of the adverts, flyers and business cards sporting the old logo and the new logo is slowly being introduced at the bottom.